7/26/2023 0 Comments Aesthetic and minimalist design![]() Examples of signals include plain language, high-resolution images and helper texts. Some examples of nouse are cluttered images, technical teams unaccompanied by explanations and anything we’re just using for decorative purposes. ![]() Limit the noise and maximize the signal.īy eliminating irrelevant information and stimuli, we prioritize signals -relevant data for the user.Minimalist visual design (in its trendiest sense) sometimes fails to apply this heuristic correctly, while other types of design can apply it by analyzing the elements they include. It also includes all necessary elements to help them reach said goals: a design with too many elements confuses users because of overabundance of information, while a design with too few elements harms usability. Minimal design limits the amount of noise – irrelevant information – and focuses on key information that brings value to users: it removes unnecessary elements that don’t help users reach their goals. ![]() So, in a nutshell, aesthetic aspects are definitely relevant in the creation of valuable digital products.įor starters, it’s important to remember that minimalism in this context doesn’t refer to the design trend but rather the philosophy behind it. It’s also important to consider that aesthetics can help establish a brand, or consolidate its presence. Our brains are conditioned to think that just because something is visually pleasing, it’s easier to use -even though both aspects are unrelated. This means that great features and content are not enough to charm a user right away.Īs the great Don Norman has said, “Attractive things work better”. We judge by our visual findings much faster than by what we can gather through other senses or even what we read, for example. Are they both really necessary? And how do they impact our results?įirst impressions of everything we interact with are closely related to what we see, and it all happens in less than a second. You might have noticed that Nielsen’s heuristic separates two elements: Aesthetics and Minimalism. This doesn’t mean that your product can’t have a characteristic look and feel! But it does mean that focus is an important part of your result. Part of it relates to design, but this is not exclusive: the content we include must also be carefully crafted to the same end. Our digital products should be very careful not to overwhelm users. Every extra unit of information in an interface competes with the relevant units of information and diminishes their relative visibility.” “Interfaces should not contain information that is irrelevant or rarely needed. This is why Nielsen’s 8th heuristic explains that: By giving superfluous stimuli, we might be either taking their attention away from the main focus, or directly saturating them with negative results. Something similar can happen to our product’s users. However, no matter its beauty, it’s also easy to imagine feeling overwhelmed there with the lights, colors, movement and dynamism of the entire situation. Its record-breaking billboards, along with its shiny, always-lit posts and its multitudinous crowds make it a must-visit destination. Nielsen’s 10 Heuristics serve as our guide: discover more about them here, and explore heuristic number 8 with us below. Our digital product design company is committed to creating products that offer exceptional functionality and a seamless user experience.
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